New Bars deliver complete protein with all nine essential amino acids, designed for today’s protein-focused consumers.

PLANO, Texas, Oct. 20, 2026 /PRNewswire/ — Good Warrior today announced the launch of its new protein bars, the latest addition to its growing protein-snacking portfolio. Following the debut of Beef Sticks earlier this year, the bars expand the brand’s lineup of convenient snacks designed for busy consumers who refuse to compromise on flavor.

Flavor Without Compromise
Each Good Warrior Bar delivers 15g protein, 7g or less of sugar and a good source of fiber. Made without artificial preservatives or flavors, they are available in three distinct forms and delicious flavors.

• Marshmallow Bar
  • Sweet Cocoa: A fluffy marshmallowy center wrapped in a chocolate shell.
• Brownie Crisp
  • Cookie Dough: A fudgy, brownie layer with crisps meets a sweet cookie dough flavored center, all wrapped in a chocolate shell.
• Cremewich
  • Cookies & Cream: Classic chocolate cookie crunch with smooth creamy filling.

Good Warrior Bars are designed for the everyday warrior, people who want great taste and everyday benefits that fit their busy lives. Some days you work out. Some days you work late. Some days you just need a snack that tastes genuinely good. Good Warrior Bars are there for all of it.

“Consumers are looking for more from their snacks today, whether that’s added protein, fiber, select ingredients, or all of the above, and great taste remains non-negotiable,” said Hernán Tantardini, Chief Marketing Officer, PepsiCo Foods U.S. “Good Warrior Bars are a great example of how we’re evolving our portfolio to meet a wider range of consumer needs and occasions while delivering the flavor and quality people expect. With 15 grams of protein, a good source of fiber, and bold flavors, Good Warrior Bars offer a convenient option for busy people who don’t want to compromise on taste or functional benefits.”

Why Good Warrior Bars? Why Now?

As protein moves beyond fitness-focused consumers and becomes an everyday nutrition priority, shoppers are increasingly looking for convenient snacks that deliver both flavor and functional benefits. Recent PepsiCo Foods research shows 59% of Americans report eating more protein than they did a year ago¹, and the protein snacking category is growing right alongside that demand as 86% of Americans are actively adding protein to their diet, with over 50% prioritizing protein during snacking occasions². Good Warrior Bars offer complete protein with all nine essential amino acids, adding another protein option to PepsiCo Foods’ portfolio and extending the Good Warrior masterbrand’s flavor-first approach to a new product format.

From Beef Sticks to Bars – and Beyond
Earlier this year, Good Warrior launched its debut Beef Sticks, available in Original and Jalapeño Pepper with a new flavor joining the mix in 2027. Good Warrior Bars are the masterbrand’s second product category and the next step in its mission to deliver Really Good Food for Really Busy Humans™. The launch also joins recent product launches from PepsiCo like Doritos Protein, SmartFood^® Fiber Pop™ coated popcorn, SunChips^® Fiber whole grain and black bean snacks, Quaker^® Protein Granola Bars and Quaker^® Protein Old Fashioned Oats, emphasizing a commitment to delivering the foods and beverages consumers love, enhanced with the functional ingredients they want.

And it’s just one more step in Good Warrior’s roadmap. More exciting Good Warrior product announcements are coming in 2027. For more information and to stay up to date on the latest news from Good Warrior, visit www.GoodWarrior.com or follow the brand on social media.

Marshmallow Bar and Brownie Crisp Good Warrior Bars are available now at select U.S. retailers and markets, while the Cremewich flavor will be available in early 2027. Check availability near you at www.GoodWarrior.com/where-to-buy.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

¹ Source: Online survey of 1,000 nationally representative Americans fielded by RepData on behalf of PepsiCo Foods U.S. Margin of error is +/-3%. Fielded August 12–26, 2026.
² Source: Online survey of 1,000 nationally representative Americans fielded by RepData on behalf of PepsiCo Foods U.S. Margin of error is +/-3%. Fielded January 5–21, 2026.

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SOURCE Good Warrior