Forget the alarm clock. Bryan Cranston is giving America a wake-up call about wireless plans — and just in case his message isn’t loud enough, he brought a rooster. T-Mobile (NASDAQ: TMUS) today unveiled its latest national advertising campaign starring the Emmy®-winning, Tony®-winning and Oscar®-nominated actor to introduce T-Mix, a new way to wireless that lets customers pick what they want, change what they want and skip what they don’t.

The new campaign brings that wake-up call to life, opening with Cranston throwing open the curtains on a nation that’s been asleep on its phone plans. From bedrooms and hotel lobbies to a therapist’s office, an airplane cabin and an office full of groggy professionals (rooster in tow), he rouses people who have been sleepwalking through their wireless plans, including internet icon Lele Pons.

His message is simple: it’s time for a phone plan that works around your life, not the other way around. T-Mix is built to do just that, letting customers pick the benefits they want, swap them as their needs change and get it all included in their plan on America’s Best Network.

“Bryan Cranston is one of those rare actors who can be commanding and hilarious in the same breath — and when he speaks, people pay attention. That made him the perfect person to deliver America’s wake-up call,” said Lucy McLellan, Executive Vice President and Chief Brand and Communications Officer at T-Mobile. “T-Mix represents a fundamental shift in wireless — moving from plans defined by the carrier to plans shaped by the customer. We’re challenging one of the industry’s most established conventions, so we wanted a campaign that’s anything but conventional. Bryan brings exactly the kind of humor, energy and impact this moment deserves.”

WATCH ON YOUTUBE: https://www.youtube.com/watch?v=JnyOKXSkwd0

“What? You mean I can change my phone plan?” said Bryan Cranston. “I really didn’t realize I could do that. So when I was approached to be the one to spread the word on this T-Mobile campaign, I thought, it seems like I’m the perfect person to take on the responsibility for waking up an entire country! Because we all get stuck in our routines, even with something as simple as our phone plans… which I too just mindlessly paid every month. No more. T-Mix is a reminder that sometimes a change in plans is exactly what you need to wake up.”

Developed with Highdive, T-Mobile’s newly appointed lead creative advertising agency, and directed by acclaimed filmmaker Nick Ball, the ad features cinematography by Hoyte van Hoytema, who won the Academy Award for Best Cinematography for his work on Oppenheimer. Together, they bring Cranston’s larger-than-life performance to the screen as he commits fully to every wake-up call — whether he’s whispering to a sleeping stranger or holding a rooster like it’s his co-star.

“We wanted to make a campaign that launches T-Mobile’s new T-Mix plan in a big way, that gives the country a wake-up call,” said Steven Fogel, Executive Creative Director at Highdive. “Bryan Cranston was the perfect person to bring that to life, and Nick Ball and Hoyte van Hoytema helped us make every moment feel bigger, bolder and more cinematic. It’s exactly the kind of work we love making: entertaining, ambitious, and something people actually want to pay attention to.”

The 60-second spot debuts today during Thursday Night Football and will roll out across national broadcast, streaming, cinema, digital, social media platforms, radio and out-of-home, so the wake-up call reaches customers wherever they are.

The campaign will also extend across Spanish-language media, featuring Venezuelan-American YouTube star Lele Pons as the wake-up call instigator with custom content created to connect with and engage U.S. Hispanic audiences.

Meet T-Mix: A Change in Plans. In the Best Possible Way.

Traditional wireless plans have long been built around predetermined bundles of benefits, whether customers use them or not. T-Mix takes a fundamentally different approach, putting customers in control of the benefits they want, with the freedom to change their choices every 90 days as their needs evolve.

It’s the latest chapter in T-Mobile’s commitment to challenging industry conventions and delivering more choice, flexibility and value for customers.

Every T-Mix plan starts with America’s Best Network, core wireless features and T-Mobile member perks. From there, customers use Picks to choose the benefits that matter most to them, with options spanning entertainment, music, gaming, travel, food delivery, AI and more.

Available benefits include Apple Music, Apple TV, DashPass by DoorDash, Delta miles, ESPN Unlimited, Google Gemini, Hulu, Netflix, Pandora, Paramount+, SiriusXM, XBOX Game Pass and YouTube Premium, alongside options like T-Satellite, Optimized Video Calls and device promotions.

Now that’s a change in plans worth waking up for.

To learn more about T-Mix, visit www.t-mobile.com/news/un-carrier/t-mobile-introduces-tmix.

Number of Picks varies by T-Mix plan and lines on account. Account or Picks changes may impact existing device & other promotions. Regular redemptions required & restrictions apply. Learn more at T-Mobile.com/Picks. Best Mobile Network in the U.S. based on analysis by Ookla® of Speedtest Intelligence® data 1H 2026. Ookla trademarks used under license and reprinted with permission.

About T-Mobile US, Inc.

As the supercharged Un-carrier, T‑Mobile US, Inc. (NASDAQ: TMUS) is powered by an award-winning nationwide 5G Advanced network that connects more people, in more places, than ever before. With T‑Mobile’s unique value proposition of best network, best value and best experiences, the Un-carrier is redefining connectivity and fueling competition while continuing to drive the next wave of innovation in wireless, broadband and beyond. Headquartered in Bellevue, Wash., T‑Mobile provides services through its subsidiaries and operates its flagship brands, T‑Mobile, Metro by T‑Mobile and Mint Mobile. For more information, visit https://www.t‑mobile.com.

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